{"id":22599,"date":"2026-07-22T10:58:03","date_gmt":"2026-07-22T08:58:03","guid":{"rendered":"https:\/\/photoworld.it\/?p=22599"},"modified":"2026-07-22T11:13:55","modified_gmt":"2026-07-22T09:13:55","slug":"22599-2","status":"publish","type":"post","link":"https:\/\/photoworld.it\/en\/22599-2\/","title":{"rendered":"The cameraman who isn't there"},"content":{"rendered":"

\"\"<\/p>\n

Here is a summary and a rewrite in my own words of the article \u201cThe cameraman who isn't there\u201d<\/b> by Davide Vasta (published in the newsletter DropFrame<\/i>):<\/p>\n

Article summary<\/b><\/h3>\n

On the occasion of its 11th anniversary, Insta360<\/b> presented the concept of \u201cCameraman\u201d<\/b>, a technological vision guided by an AI agent designed to film completely autonomously. This is not a physical product already for sale, but a development philosophy that breaks down the recording device into true anatomical elements (brain, eyes, ears, torso) capable of understanding the scene and framing the action without human intervention.<\/p>\n

The article analyzes the strategic reasons and implications of this announcement:<\/p>\n

    \n
  1. \n

    Concrete development:<\/b> It's not just marketing rhetoric. Real products like the dual-camera gimbal Luna Ultra<\/i> (co-engineered with Leica) or drones Antigravity<\/i> represent the first concrete steps towards this technology.<\/p>\n<\/li>\n

  2. \n

    Strategic and market timing:<\/b><\/p>\n

      \n
    • \n

      The traditional action camera market is facing a slowdown, pushing the company to diversify into robotics.<\/p>\n<\/li>\n

    • \n

      The announcement comes shortly before a legal battle with DJI over patent issues (with a hearing set for August 3rd), also serving as a media move to shift attention to the future.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n

    • \n

      Reflection on creative work:<\/b> Insta360 founder Liu Jingkang has spoken about wanting to use technology to explore creativity and even \u201cromance.\u201d This raises a profound question for those working in video: if the machine handles the direction and framing, what remains of the filmmaker's role?<\/p>\n<\/li>\n<\/ol>\n

      Rewording (Summary and key points)<\/b><\/h3>\n

      The future of video cameras: when the cameraman becomes an algorithm<\/b><\/p>\n

      Insta360 imagines a future where we no longer hold a camera or manage a gimbal. The idea behind \u201cCameraman\u201d<\/b> is to entrust an artificial intelligence with the task of understanding what is happening around us, choosing the best moments, and shooting videos in our place.<\/p>\n

      Although \u201cCameraman\u201d is currently only an abstract concept, there are very concrete hardware and industrial choices behind it:<\/p>\n

        \n
      • \n

        First technological bricks:<\/b> Devices such as the Luna Ultra<\/i> demonstrate that the company is already field-testing advanced vision and tracking modules.<\/p>\n<\/li>\n

      • \n

        Need for renovation:<\/b> With classic action cameras selling less than in the past, robotics applied to video represents the new commercial frontier.<\/p>\n<\/li>\n

      • \n

        Patent war<\/b> The move also serves to position the company as an innovation leader as it faces legal disputes with rival DJI.<\/p>\n<\/li>\n<\/ul>\n

        Finally, the article invites reflection on the human impact of this transformation: when technology completely automates the technical act of framing and tracking a subject, the role of the video maker will radically change, shifting value from technical execution to the underlying idea.<\/p>","protected":false},"excerpt":{"rendered":"

        Ecco un riassunto e una riscrittura a parole mie dell’articolo “Il cameraman che non c’\u00e8” di Davide Vasta (pubblicato sulla […]<\/p>\n","protected":false},"author":10,"featured_media":22600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[764],"tags":[],"class_list":["post-22599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mondoarteefotografia"],"_links":{"self":[{"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/posts\/22599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/comments?post=22599"}],"version-history":[{"count":3,"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/posts\/22599\/revisions"}],"predecessor-version":[{"id":22603,"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/posts\/22599\/revisions\/22603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/media\/22600"}],"wp:attachment":[{"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/media?parent=22599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/categories?post=22599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/tags?post=22599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}