![\"\"](\"https:\/\/editorwp-photoworld-v1.sunpics.online\/wordpress\/photoworld\/wp-content\/uploads\/2026\/04\/interna-kfdua.jpg?webp=0\")
<\/p>\nIndustry & Market \u00b7 Tech<\/p>\n
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Photo of Alessio Soggetti<\/a> su Unsplash<\/a><\/p>\n The lawsuit filed in Shenzhen smacks more of a strategic move than an intellectual property issue. And it comes at the worst\u2014or best\u2014time for the drone giant.<\/p>\n Drones \u00b7 Insta360 \u00b7 DJI<\/p>\n<\/div>\n I admit it: the first time I read the news, I smiled. Not out of cynicism, but because of that sense of d\u00e9j\u00e0 vu that belongs to anyone who has followed this sector long enough.\u00a0DJI takes Insta360 to court.<\/strong>\u00a0\"Patents infringed, former employees, disputed inventions. The classic script of the Chinese tech industry, performed on a stage I know well.\".<\/p>\n The lawsuit was filed with the Shenzhen Court on March 23, 2026. In itself, an ordinary act. But the timing has all the makings of a calculated move: the launch is just days away.\u00a0DJI Avata 360<\/strong>, the first spherical capture drone from the colossus, which is preparing to enter a segment so far dominated almost exclusively by Insta360 with the Antigravity project. The coincidence is too clear to be accidental.<\/p>\n The points of contention<\/p>\n DJI's argument is based on a precise provision of Chinese law: if an employee leaves a company and files patents within a year, and those patents concern the same duties they performed internally, ownership remains with the original employer. We're talking about\u00a0\u201cservice inventions\u201d<\/strong>, a category that has real legal weight in China. The filed documents would reportedly include former DJI engineers, whose names in the international versions of the patents could be traced back to individuals who later worked at Insta360.<\/p>\n <\/p>\n <\/p>\n The answer of\u00a0JK Liu<\/strong>, founder of Insta360, quickly took to his Weibo profile, and was far from defensive. Liu dismantled the accusations point by point: all disputed inventions were allegedly developed independently within Insta360. The most sensitive patent\u2014the one that allows a one-button FPV-style \u201cbuilding dive\u201d\u2014is reportedly his own idea. And that system of obscuring the inventors' names in patents in the nationIs this standard practice during the PCT filing stage, used by Insta360 even for patents that do not involve any former DJI employees?.<\/span><\/p>\n What struck me the most, however, is the passage where Liu reveals that Insta360 has identified at least\u00a028 of its own patents<\/strong>\u00a0potentially infringed by DJI products\u201411 involving hardware, 8 involving software methods, 6 involving control methods, and 3 involving accessories\u2014and chose not to take action. The reason? It prefers to innovate rather than litigate. Words of a certain strategic elegance, which ring true when one considers that in the fourth quarter of 2025, Insta360 recorded the fastest growth and highest revenue in recent years, in a market that grew by over 80%.<\/p>\n I am not a lawyer and I do not comment on chI may be right or wrong. But I am someone who has been watching this industry closely for years, and what I see is a larger company that, in the act of entering a smaller competitor's yard, chooses to bring lawyers with them. Insta360 has already spent over ten million dollars to win a similar lawsuit against GoPro. They know this game and seem determined to play it to the end.<\/span><\/p>\n Meanwhile, Liu announced seven or eight new products slated for release in 2026: gimbals, lavalier microphones, another drone. For Insta360, the legal dispute seems like background noise compared to their innovation roadmap. It's hard not to find that, in some way, admirable.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":" Industria & Mercato \u00b7 Tech DJI contro Insta360: quando i brevetti diventano teatro di guerra Foto di Alessio Soggetti su […]<\/p>\n","protected":false},"author":102044,"featured_media":7846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[764],"tags":[],"class_list":["post-7844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mondoarteefotografia"],"_links":{"self":[{"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/posts\/7844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/users\/102044"}],"replies":[{"embeddable":true,"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/comments?post=7844"}],"version-history":[{"count":0,"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/posts\/7844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/media\/7846"}],"wp:attachment":[{"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/media?parent=7844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/categories?post=7844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/photoworld.it\/en\/wp-json\/wp\/v2\/tags?post=7844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n<\/div>\n\n\n\n
\u00abIf DJI had wanted that patent, they could have just asked for it.\u00bb<\/div>\n<\/div>\n![\"\"](\"https:\/\/editorwp-photoworld-v1.sunpics.online\/wordpress\/photoworld\/wp-content\/uploads\/2026\/04\/interna2-nmjbs.jpg?webp=0\")
<\/div>\n<\/div>\n<\/div>\n<\/div>\nPhoto of I know Gnos<\/a> su Unsplash<\/a><\/div>\n