{"id":9056,"date":"2026-05-06T09:48:01","date_gmt":"2026-05-06T09:48:01","guid":{"rendered":"https:\/\/photoworld.it\/?p=9056"},"modified":"2026-05-06T12:38:13","modified_gmt":"2026-05-06T12:38:13","slug":"la-morte-del-fotoritocco","status":"publish","type":"post","link":"https:\/\/photoworld.it\/en\/la-morte-del-fotoritocco\/","title":{"rendered":"The death of photo retouching"},"content":{"rendered":"<h2 data-section-id=\"1j3zb4w\" data-start=\"136\" data-end=\"168\">Receipt summary and revision<\/h2>\n<p data-start=\"170\" data-end=\"327\">The article argues that traditional photo retouching \u2013 involving hours of manual work on expensive professional software \u2013 is rapidly becoming obsolete.<\/p>\n<p data-start=\"329\" data-end=\"410\">For years, those who worked with images have accepted two inevitable conditions:<\/p>\n<ul data-start=\"411\" data-end=\"666\">\n<li data-section-id=\"1vjja0w\" data-start=\"411\" data-end=\"502\">dedicating a lot of time to repetitive technical operations (outlining, cleaning, corrections),<\/li>\n<li data-section-id=\"17ftxci\" data-start=\"503\" data-end=\"666\">pay high subscriptions (like those for the Adobe suite), considered indispensable because there were no alternatives.<\/li>\n<\/ul>\n<p data-start=\"668\" data-end=\"768\">But today, this scenario is changing radically thanks to generative artificial intelligence.<\/p>\n<h3 data-section-id=\"1uyjd79\" data-start=\"770\" data-end=\"802\">\ud83d\udd04 The main change<\/h3>\n<p data-start=\"803\" data-end=\"890\">AI allows operations that previously took hours to be performed in seconds, such as:<\/p>\n<ul data-start=\"891\" data-end=\"1008\">\n<li data-section-id=\"1b7e58z\" data-start=\"891\" data-end=\"928\">isolate a subject from the background,<\/li>\n<li data-section-id=\"6zxavh\" data-start=\"929\" data-end=\"952\">correct the light,<\/li>\n<li data-section-id=\"wpfzl7\" data-start=\"953\" data-end=\"1008\">Improve image quality without degrading it.<\/li>\n<\/ul>\n<p data-start=\"1010\" data-end=\"1085\">It's not just about speed: the professional's role is fundamentally changing.<\/p>\n<h3 data-section-id=\"rlbwls\" data-start=\"1087\" data-end=\"1121\">The new role of the creative.<\/h3>\n<p data-start=\"1122\" data-end=\"1235\">According to the author, photographers and designers no longer have to do \u201cpixel grunt work,\u201d but can focus on:<\/p>\n<ul data-start=\"1236\" data-end=\"1308\">\n<li data-section-id=\"hpt0w7\" data-start=\"1236\" data-end=\"1258\">artistic vision,<\/li>\n<li data-section-id=\"mw8n86\" data-start=\"1259\" data-end=\"1284\">direction of light,<\/li>\n<li data-section-id=\"1cluo7q\" data-start=\"1285\" data-end=\"1308\">Style and storytelling.<\/li>\n<\/ul>\n<p data-start=\"1310\" data-end=\"1441\">AI then becomes a <strong data-start=\"1334\" data-end=\"1362\">instrument of liberation<\/strong>, not a threat: it automates technical work and gives back creative time.<\/p>\n<h3 data-section-id=\"14y85q1\" data-start=\"1443\" data-end=\"1467\">Economic impact<\/h3>\n<p data-start=\"1468\" data-end=\"1505\">Another key point is saving:<\/p>\n<ul data-start=\"1506\" data-end=\"1619\">\n<li data-section-id=\"6olv3s\" data-start=\"1506\" data-end=\"1559\">expensive subscriptions become less necessary,<\/li>\n<li data-section-id=\"16ti1ei\" data-start=\"1560\" data-end=\"1619\">more accessible or AI-integrated alternatives emerge.<\/li>\n<\/ul>\n<p data-start=\"1621\" data-end=\"1692\">This reduces entry barriers and makes the work more sustainable.<\/p>\n<h3 data-section-id=\"remldz\" data-start=\"1694\" data-end=\"1728\">\u26a0\ufe0f Warning: How to use AI<\/h3>\n<p data-start=\"1729\" data-end=\"1826\">However, the author emphasizes one important thing:<br data-start=\"1774\" data-end=\"1777\" \/>AI only works well if guided correctly.<\/p>\n<p data-start=\"1828\" data-end=\"1839\">For example:<\/p>\n<ul data-start=\"1840\" data-end=\"1947\">\n<li data-section-id=\"1hc8qf5\" data-start=\"1840\" data-end=\"1892\">It is necessary to specify not to \u201cinvent\u201d elements,<\/li>\n<li data-section-id=\"1f6ka96\" data-start=\"1893\" data-end=\"1947\">It should be used to improve reality, not falsify it.<\/li>\n<\/ul>\n<hr data-start=\"1949\" data-end=\"1952\" \/>\n<h2 data-section-id=\"pxypm\" data-start=\"1954\" data-end=\"1986\">Interpretation (in brief)<\/h2>\n<p data-start=\"1988\" data-end=\"2059\">The article isn't just about technology, but about <strong data-start=\"2035\" data-end=\"2058\">paradigm shift<\/strong>:<\/p>\n<ul data-start=\"2061\" data-end=\"2153\">\n<li data-section-id=\"qq9cq6\" data-start=\"2061\" data-end=\"2103\">first \u2192 manual labor, slow, technical<\/li>\n<li data-section-id=\"1x8oyfh\" data-start=\"2104\" data-end=\"2153\">today \u2192 creative, fast, AI-driven work<\/li>\n<\/ul>\n<p data-start=\"2155\" data-end=\"2262\">In essence, the value shifts:<br \/>\n\ud83d\udc49 from technical capability \u2192 to vision and creative direction<\/p>\n<hr data-start=\"2264\" data-end=\"2267\" \/>\n<h2 data-section-id=\"1l06ayk\" data-start=\"2269\" data-end=\"2302\">Final summary in one sentence<\/h2>\n<p data-start=\"2303\" data-end=\"2436\">Photo editing isn't disappearing; it's becoming automated, leaving humans with the most important task\u2014deciding what to create.<\/p>\n<h2 data-section-id=\"1j3zb4w\" data-start=\"136\" data-end=\"168\">source (Davide Vasta): https:\/\/dropframe.substack.com\/p\/la-morte-del-fotoritocco-e-dei-70?utm_source=post-email-title&amp;publication_id=8386355&amp;post_id=196514761&amp;utm_campaign=email-post-title&amp;isFreemail=true&amp;r=8c7hng&amp;triedRedirect=true&amp;utm_medium=email<\/h2>","protected":false},"excerpt":{"rendered":"<p>&#x1f9fe; Riassunto e rielaborazione L\u2019articolo sostiene che il fotoritocco tradizionale \u2013 fatto di ore di lavoro manuale su software professionali [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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