The death of photo retouching

Receipt summary and revision

The article argues that traditional photo retouching – involving hours of manual work on expensive professional software – is rapidly becoming obsolete.

For years, those who worked with images have accepted two inevitable conditions:

  • dedicating a lot of time to repetitive technical operations (outlining, cleaning, corrections),
  • pay high subscriptions (like those for the Adobe suite), considered indispensable because there were no alternatives.

But today, this scenario is changing radically thanks to generative artificial intelligence.

🔄 The main change

AI allows operations that previously took hours to be performed in seconds, such as:

  • isolate a subject from the background,
  • correct the light,
  • Improve image quality without degrading it.

It's not just about speed: the professional's role is fundamentally changing.

The new role of the creative.

According to the author, photographers and designers no longer have to do “pixel grunt work,” but can focus on:

  • artistic vision,
  • direction of light,
  • Style and storytelling.

AI then becomes a instrument of liberation, not a threat: it automates technical work and gives back creative time.

Economic impact

Another key point is saving:

  • expensive subscriptions become less necessary,
  • more accessible or AI-integrated alternatives emerge.

This reduces entry barriers and makes the work more sustainable.

⚠️ Warning: How to use AI

However, the author emphasizes one important thing:
AI only works well if guided correctly.

For example:

  • It is necessary to specify not to “invent” elements,
  • It should be used to improve reality, not falsify it.

Interpretation (in brief)

The article isn't just about technology, but about paradigm shift:

  • first → manual labor, slow, technical
  • today → creative, fast, AI-driven work

In essence, the value shifts:
👉 from technical capability → to vision and creative direction


Final summary in one sentence

Photo editing isn't disappearing; it's becoming automated, leaving humans with the most important task—deciding what to create.

source (Davide Vasta): https://dropframe.substack.com/p/la-morte-del-fotoritocco-e-dei-70?utm_source=post-email-title&publication_id=8386355&post_id=196514761&utm_campaign=email-post-title&isFreemail=true&r=8c7hng&triedRedirect=true&utm_medium=email

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